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flora e-commerce website
PROJECT TYPE
Web Design
DATE
2024
OBJECTIVE
Choose a product market, then develop a website brand name, wordmark, and style guide. Then, create a multi-page e-commerce site for the brand.
SCOPE
2-week project, included style guide, wireframe creation, and webpage layouts, all photos sourced from Adobe Stock and edited by me.
IMPACT
Flora was created to cater towards young adult men and women who are looking to liven up their apartment or home. The site is meant to contrast the stress many young adults face, with soft colors, corners and typography. Through this, I became more knowledgeable in using a grid for web layouts, maintaining type hierarchy in a digital environment, designing in regards to the user experience, and maintaining consistency from page to page.
TOOLS
Illustrator, Lightroom, XD
SCROLL FOR PROJECT INFO AND MY PROCESS
visit https://sites.google.com/view/mcdonaldcapstone25/home
for full research and design process breakdown
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